Intuition doesn’t always get good press. In the world of logic and reason (perhaps what we call business), you have to back up your decisions and opinions with hard data and facts supporting what you think. Interestingly, in my experience, people make the decision and form the opinion and then head off to find the hard data and facts to back up what was likely intuition.
Why to people dismiss intuition? If you are an expert in your field, your gut reaction or intuition has been honed by years of experience and knowledge. Why don’t we make a little bit more room for it?
There are obviously times when intuition and gut feeling should be ignored, the extreme example I have in my head is the gut reaction of a 4 year old for heart surgery. But taking the intuitive answer from a heart surgeon with 20 years experience?
Sometimes, it is worth trusting your gut!
If you want to read a couple of books that may help when and when not to trust your intuition try – Gut Feelings: Short Cuts to Better Decision Making by Gerd Gigerenzer or Blink by Malcolm Gladwell
Ghilaine
@LadyGhilaine
